NY Times report on GLAAD riddled with bad reporting, innuendo, lies

Let me say up front that no one from GLAAD asked me to write this, and I did not run its content by them or coordinate in any way. These are my independent observations based on my experience as Vice President and Chief Programs Officer under the leadership of Sarah Kate Ellis for five years. I was there for much of what is detailed in the recent New York Times story, and I feel compelled to provide a counterpoint to the imbalanced — and perhaps libelous — story put forward by the Times. 

Before I get into the content of the piece, it’s incredibly relevant to point out that the writer of this piece, Emily Steel, signed an open letter last year criticizing GLAAD and more than 100 other organizations and leaders who spoke out against The New York Times’ coverage of transgender people. That alone should have disqualified her from investigating and writing this story. I won’t speculate about her motives or those of her editors, but the fact that she had taken a public position against GLAAD’s work speaks volumes. 

Beyond that, the piece is riddled with bad reporting, innuendo, lies, mistruths, facts out of context, and misinformation. I know because I was there — but no one at the New York Times bothered to call any of us (and there are many) who could have instantly debunked this nonsense. 

So let’s get into it — facts first. 

Sarah Kate Ellis’s salary is not $1 million per year. It’s not even close. It’s easily searchable and publicly available on GLAAD’s IRS 990 forms, which are filed annually. The most recent documents indicate a salary of roughly $575,000 and a bonus of about $27,000 — a lot of money, yes, but a far cry from $1 million and very much in line with the leadership of nonprofit organizations with similar budgets. 

Much has been made of GLAAD’s work at Davos, so let me offer some context there as well. The World Economic Forum meets in Davos each year and is composed of leaders from government, business and international organizations, civil society, academia, and media to tackle the world’s most pressing challenges. Until GLAAD entered the frame in 2017, LGBTQ issues were not on the agenda. Today, they are a centerpiece. 

While I did not attend any of GLAAD’s trips to Davos, I was privy to the strategy, logistics, and other details related to those activations. Here’s the truth. Those trips are funded by a donor who specifically designated those funds for that purpose in order to provide GLAAD an opportunity to have a seat at the table with world leaders, Fortune 100 CEOs, and global influencers in order to make progress on criminalization of LGBTQ identities, HIV medication access, and reform in the Catholic Church. You don’t do that with events and meetings at the local Hampton Inn. If you want to have a seat at the table with world leaders, you go where they are. 

GLAAD is not a direct services organization — it is an agent of culture change, and culture change is a long and expensive game. When you show up to Davos, Cannes Lions, the Emmys, Sundance, and other places of elite influence, you must show up as their equal in order to earn a place in the conversation and be trusted to co-create the change we are advocating for. And what is the change that has happened, exactly, from GLAAD’s presence in Davos? 

A simple Google search will produce a laundry list of impact for the LGBTQ community from GLAAD’s work there, especially critical at a time when DEI and other inclusive programs are under attack in the corporate world. It’s also worth noting that GLAAD’s fingerprints are all over many things that never are acknowledged publicly because to do so would damage the work and the end goal. 

Nonetheless, here are just a few headlines tell the tale: 

Washington Blade: GLAAD, HRC Presidents Attend World Economic Forum

Associated Press: Pope Approves Same-sex Blessings For Couples

Associated Press: Pope Says Homosexuality Not A Crime

World Economic Forum: What Davos Taught Me About Supporting My Transgender Child Partnership for Global LGBTQIA+ Equality: Davos Promenade Lights Up Rainbow 

New York Times: Vatican Says Transgender People Can Be Baptized and Become Godparents Here’s the bottom line. 

Sarah Kate Ellis has taken the organization from literal bankruptcy to the stages at Davos, the Emmys, Cannes Lions, the Super Bowl, and countless other places to represent our community and make change. She has made GLAAD a juggernaut with a place at the table at the world’s most influential cultural moments and among the globe’s leading decision makers and culture shapers. That’s why Time magazine named her one of the 100 most influential people in the world in 2023 and why she commands the respect of the team she leads at GLAAD, the board of directors who hired her, and the leaders of the industries in which she is making change every day. On a personal level, she is one of the most honorable, visionary, judicious, and impactful leaders I have ever worked with. 

It’s a shame to see the New York Times stoop to petty vindictiveness and shoddy reporting for clicks and revenge. It’s not just an attack on Sarah Kate Ellis — it’s an attack on all of us who have been a part of turning GLAAD around and making it a leading global voice for equality and acceptance. My only demand of GLAAD’s leadership would be to go even bigger, even louder, even harder, and even faster. Stay the course. The world needs you now more than ever. 

(Editor’s note: Charlie Stadtlander, a spokesperson for the New York Times, disputes Stokes’s characterization of the open letter. He wrote in an email to the Blade: “The letter was not critical of GLAAD. It was signed by over 80 members of our newsroom opposed to the NewsGuild of New York engaging in or taking sides in public debates over internal editorial decisions at The Times. The letter stated: ‘Our duty is to be independent. We pursue the facts wherever they may lead. We are journalists, not activists. That line should be clear.’”)

Zeke Stokes is former Vice President and Chief Programs Officer at GLAAD and an executive producer of the award-winning documentary ‘TransMilitary.’