NBC News reports:

The Prager University Foundation, a conservative advocacy group, purchased a “takeover” ad on X on Thursday as part of a larger $1 million marketing campaign to promote its polarizing film “Detrans: The Dangers of Gender-Affirming Care.”

The 21-minute film focuses on two people who have detransitioned, meaning they previously identified as transgender and later decided they were not. Though both of them began transitioning when they were adults, their stories are part of the film’s larger criticism of transition-related care for minors.

PragerU’s X takeover represents X’s shift toward promoting more conservative — and, critics would argue, more extreme — views after billionaire entrepreneur Elon Musk purchased the platform and removed many of the policies that barred ads promoting anti-LGBTQ views or misinformation.

Read the full article. “Takeover” ads appear at the top of X users’ feed for the run of the campaign.